Lo políticamente correcto Y la imagen social del periódico

María Lucía Carrillo Expósito Es doctora en Eurolenguajes y Terminología Especializada - Eurolinguaggi e Terminologie Specialistiche – por la Università degli Studi di Napoli “Parthenope”, Italia, y por la Universidad de Córdoba, España. Es licenciada en Filosofía y Letras, Geografía e Historia por la Universidad de Córdoba, España y en Lingue e letteratura europee e americane por la Università degli Studi di Napoli “L’Orientale”. Su labor investigativa y publicaciones se centran por un lado, en el Análisis Crítico del Discurso, la (des)cortesía verbal española en el discurso periodístico y en el discurso de género analizado desde la perspectiva de la argumentación y, por otro lado, en el estudio de la terminología especializada, sus textos y traducción.

Lo políticamente correcto Y la imagen social del periódico

There is an evident worry about giving more and more attention to the discourse about women, their rhetoric, their message and their image. It is shown in the positive discrimination of women, which aims to visibility and potential equality as a democratic claim. A change in the media as well, indicators of the democratic wellbeing of societies. This essay is focussed on the linguistic analysis of four newspapers in Spain, in order to verify the existence of communicating strategies aiming to attack the image of politics, as a woman, to devalue its actions through (dis)courtesy.
These targets make us suppose that the newspapers do not take part in the progress the society is nowadays experimenting, regarding gender equality, even though it might look like they do for political reasons.
There is an analysis of the news regarding electoral processes in the Spanish Socialist worker party in 2017 and in the Popular party in 2018, under the presidency of Susana Dìaz (PSOE), Marìa Dolores de Cospedal (PP) and Soraya Sàenz de Santamaria (PP).
The linguistic analysis is methodologically linked to pragmalinguistics, (dis)courtesy studies and discourse analysis. Politically correct is in a primary position in this study, to intervene on the journalistic discourse as a mitigating mechanism.
The book is structured in four chapters, developed after an introduction. The first three chapters are about theoretical and methodological aspects, supported by a bibliographic specialised revision, which focus on the empirical material the study uses. The last one is about the analytical nucleus, which unveils the communicative strategies and the linguistic mechanisms used by the media to attack the image of the politic. Eventually, conclusions show how the application of politically correct and other communication strategies are used by newspapers to hide possible attacks to political women’s image and through their use.

Author

María Lucía Carrillo Expósito Graduated in “Eurolinguaggi e Terminologie Specialistiche” (Eurolangages and Specialistic Terminology) at University of Naples “Parthenope” and Unversity of Còrdoba, Spain. Her researches and her publications are about specialistic works and terminology, the journalistic discourse and the gender one. She focuses on Critical analysis of the discourse, argumentations and verbal (dis)courtesy in Spanish.