Paolo Loffredo, sixth generation of a large family of publishers and booksellers engaged in the production and distribution of books since the late nineteenth century, creates in 2012 the new editorial company Paolo Loffredo Editore. The historical site was until the '80s in the heart of the historic centre of Naples in Via San Biagio dei Librai, lower Decumano and also known as the SpaccaNapoli.
At the beginning of the twentieth century, Giuseppe Loffredo decided to add book selling to the book production, which definitively imposed itself after World War II with the publication of manuals for the University and for the School that succeeded in establishing themselves soon throughout Italy.
LAST EVENT
"L'emigrazione da Casalnuovo"
23 Marzo 2024 - Palazzo Salerno Lancellotti Ateneo, via XXV Luglio, 41 - Casalnuovo (NA) - ore 16,30
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"Intelligenza artificiale e giornalismo: sfide e opportunità"
26 Marzo 2024 - Sindacato Unitario dei Giornalisti - vico Monteleone, 12 - primo Piano - Napoli - ore 15,00
Masculinity and Representation – A Multimodal Critical Approach to Male Identity Constructions
ISSN :
Language: English
Publisher: Paolo Loffredo Iniziative Editoriali Srl
Description
Masculinity and Representation. A Multimodal Critical Approach to Male Identity Constructions
This book is a brief attempt to discuss some emerging ways of representing ‘masculinities’ in contemporary media discourses. The confluence of diverse discourses on gender, men, and hegemony has often resulted in the creation of a general and rather fuzzy category that scholars frequently refer to as ‘hegemonic masculinity’. This arbitrary phrase has been misapplied for over 60 years, and surprisingly, it still carries considerable weight today. On the one hand, ‘hegemonic masculinity’ tends to anchor the extensive field of men’s studies, also known as masculinity studies (the critical studies of men) within feminist accounts of patriarchy and sociological models of gender. On the other hand, and this is the main acceptation in this book, the expression is often held accountable for the dissemination of popular anxieties about men as social actors.
Using Multimodal Critical Discourse Analysis as a methodological framework, this book outlines how masculine identities interact with the consumption of products, desires, and passions in consumer cultures. Representations of the male body are seen as discursive ‘ploys’ construed at the intersection of consumption and marketing across cultures in multimodal discourses. The book analyses a small corpus, the MALEcorpus, comprising 10 print covers from the British edition of the well-known and bestseller magazine Men’s Health. In view of this, the book investigates how masculinity is constructed, both verbally and visually, on ten covers of the British men’s magazine.
