THE TASTE OF SUSTAINABILITY
ISSN: 2611-1349
Language: English
Publisher : Paolo Loffredo Editore Srl
Description
THE TASTE OF SUSTAINABILITY
A corpus-assisted comparative ESP analysis of promotional tasting notes for conventional and alternative wines
Can You Taste Sustainability? Based on the premise that the grandiloquent and frequently satirised language of wine tasting emerged from the global¬ising socio-economic dynamics of the 1970s, the aim of this volume is to investigate whether a recent market trend — namely, sustainable wine — has engendered an alternative wine-tasting discourse that aligns with the demands of environmentally conscious consumers. To accomplish this, a comparative analysis of two corpora of promotional wine-tasting notes for conventional and alternative wines from UK-based online wine stores was conducted, adopting an integrated approach that combines theories from Language for Specific Purposes, Critical Discourse Studies, and Ecolinguis¬tics, while also relying on tools from Corpus Linguistics.
Specifically, the corpora were profiled from lexical, rhetorical, and thematic perspectives. With regard to lexical profiling, the degree of specialisation and semantic variation across the corpora were assessed.
