Paolo Loffredo, sixth generation of a large family of publishers and booksellers engaged in the production and distribution of books since the late nineteenth century, creates in 2012 the new editorial company Paolo Loffredo Editore. The historical site was until the '80s in the heart of the historic centre of Naples in Via San Biagio dei Librai, lower Decumano and also known as the SpaccaNapoli.
At the beginning of the twentieth century, Giuseppe Loffredo decided to add book selling to the book production, which definitively imposed itself after World War II with the publication of manuals for the University and for the School that succeeded in establishing themselves soon throughout Italy.
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THE LANGUAGES OF VIRTUAL MIGRATION MUSEUMS
ISSN: 2611-1349
Language: English
Publisher : Paolo Loffredo Editore Srl
Description
THE LANGUAGES OF VIRTUAL MIGRATION MUSEUMS
A Multimodal Perspective
This volume intends to outline the key contours of migration discour¬se in three virtual museums: the Virtual Museum of Greek Immigra¬tion to Canada, the Virtual Museum of Caribbean Migration and Me¬mory, and the California Migration Museum. By exclusively adopting a linguistic framework, the central aim of this book is to identify and analyse the discursive strategies employed to represent various mi¬gratory experiences. To grasp a portion of the complexity of migra¬tion representation, the categories of ‘departures’ and ‘arrivals’ have been designated for analytical purposes. Drawing on Multimodal Cri¬tical Discourse Analysis, this study analyses the basic semiotic choi¬ces in the selected museum texts to understand the configuration of identities and social roles.
This work hopes that this brief exploration of the uncharted territory of virtual museums may also raise curiosity about their features and the communication strategies that can convincingly build the core va¬lues of ‘community’ and ‘heritage’, hopefully leading to social change.
