Paolo Loffredo, sixth generation of a large family of publishers and booksellers engaged in the production and distribution of books since the late nineteenth century, creates in 2012 the new editorial company Paolo Loffredo Editore. The historical site was until the '80s in the heart of the historic centre of Naples in Via San Biagio dei Librai, lower Decumano and also known as the SpaccaNapoli.
At the beginning of the twentieth century, Giuseppe Loffredo decided to add book selling to the book production, which definitively imposed itself after World War II with the publication of manuals for the University and for the School that succeeded in establishing themselves soon throughout Italy.
LAST EVENT
"L'emigrazione da Casalnuovo"
23 Marzo 2024 - Palazzo Salerno Lancellotti Ateneo, via XXV Luglio, 41 - Casalnuovo (NA) - ore 16,30
--------------------------------------------------------------------
"Intelligenza artificiale e giornalismo: sfide e opportunità"
26 Marzo 2024 - Sindacato Unitario dei Giornalisti - vico Monteleone, 12 - primo Piano - Napoli - ore 15,00
See Britain by train
ISSN: 2166 - 1349
Language: English
Publisher: Paolo Loffredo Editore Srl
Description
See Britain by train
This study is an attempt to provide an overview of the communication enacted by the British Railways via posters from a diachronic dimension, by focusing on those posters used by railway companies to promote holiday destinations. A corpus of 150 posters from the end of 19th century to the end of 20th century has been investigated from a multimodal critical discourse analysis approach, aiming at identifying potential similarities and differences in the discursive patterns and visual features used in the years by British railway companies to persuade potential customers. Moreover, the research has tried to detect the changing models of holiday-making, the development of advertising standards, and the approaches and aspirations of the different train operating companies throughout the years.
This book will be of interest to researchers and students in linguistics, tourism discourse, communication and critical/cultural studies.
Author
Sole Alba Zollo is a Lecturer in English Linguistics and Communication at the University of Naples “Federico II” (Italy). She holds a PhD in English for Special Purposes (ESP) from the University of Naples “Federico II”. Her research interests include: human rights discourse, multimodal critical discourse analysis in institutional contexts, rhetoric and visual argumentation, the language of tourism, education and social media, new literacies, and communication strategies in women’s writings between ’700 and ’800.
