Description

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See Britain by train

This study is an attempt to provide an overview of the communication enacted by the British Railways via posters from a diachronic dimension, by focusing on those posters used by railway companies to promote holiday destinations. A corpus of 150 posters from the end of 19th century to the end of 20th century has been investigated from a multimodal critical discourse analysis approach, aiming at identifying potential similarities and differences in the discursive patterns and visual features used in the years by British railway companies to persuade potential customers. Moreover, the research has tried to detect the changing models of holiday-making, the development of advertising standards, and the approaches and aspirations of the different train operating companies throughout the years.
This book will be of interest to researchers and students in linguistics, tourism discourse, communication and critical/cultural studies.

Author

Sole Alba Zollo is a Lecturer in English Linguistics and Communication at the University of Naples “Federico II” (Italy). She holds a PhD in English for Special Purposes (ESP) from the University of Naples “Federico II”. Her research interests include: human rights discourse, multimodal critical discourse analysis in institutional contexts, rhetoric and visual argumentation, the language of tourism, education and social media, new literacies, and communication strategies in women’s writings between ’700 and ’800.